Like great sports records?
We score a first in history for our client.
Our client, a cable sports service, suffered a high disconnect rate. We realized the viewers didn’t realize the breadth of shows, all week long. So we zeroed in on the one page that had no advertising: the Monday sports recap. We created a whole new form of strip ad with a seven-day sports calendar. The Daily News and Newsday were the first to break format. Now they sell that space to others.

Emergency readiness:
Getting more bang when every second counts.
Our Objective: Get people to download English or Spanish copies of the Emergency Preparedness Guidelines from the website of the Department Of Emergency Management & Homeland Security. Our strategy combined traditional media--broadcast TV, cable TV, Hispanic TV, radio, newspaper, sides of buses and internet advertising--with an added value campaign of bonuses worth more than 35% of the paid media. It generated a 66% increase in downloads of the English version and a 67% of the Spanish version.

Results Hammered Home:
Building supply chain changes its mix.
Our client’s new Cincinnatti building superstore was opening to strong competition. We analyzed the local media to find out where those contractors hung out after they hung up their hammers. Surprise: Public television, watching at “This Old House” and “Hometime.” We leveraged that knowledge, riding the boards in Cincinnatti as we planned a broadcast and outdoor campaign that drew 20,000 visitors in four days. The client beat sales goals by 15%. And MMS won a Bronze Effie for effectiveness from the American Marketing Association.