Dig Deeper, Find Gold.
Why do our clients typically get 30% or more in media from added value?
We spend more time up front than our competition does, developing a media plan.
More time studying research. Getting smart on local opportunities. Understanding the demographics. And more time planning strategy and tactics.
It’s made us the largest media buying service between New York and Boston, placing millions a year in all forms of media nationally. That gives us tremendous clout in negotiations.
Which we exercise. Politely, of course.
We buy direct from the media, not through rep firms. So you get more control over schedules. And no cookie-cutter buys.
The media are our partners, so we share our goals and strategies with them. We always ask, “How can you help my client build business?”
They keep coming up with ideas that give our clients all that extra exposure. And we keep asking. |