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CONNECTICUT AUTO RETAILER’S ASSOCIATION
Driven by success.
CHALLENGE
Increase ticket sales and traffic on a limited budget for the annual, three-day Connecticut International Auto Show hosted by the Connecticut Automotive Retailers Association.
STRATEGY
Developed a multi-market media plan consisting of reach and frequency vehicles along with social channels.
Media included:
- Broadcast TV
- Radio
RESULTS
55%
added value
1 million
social media impressions delivered above average results
17%
increase in YOY attendance
