UCONN SCHOOL OF BUSINESS – GRADUATE PROGRAMS
Move to the head of the class.
Increase enrollment for UConn’s MBA Programs and drive information session attendance.
Launch a digital campaign to efficiently target niche audiences for each MBA program. B2B IP targeting focused on specific industries, company sizes and job titles to individuals who have a bachelor’s degree but not a master’s degree.
We also layered in behavioral targeting for optimal impact. Radio and digital outdoor billboards were activated two weeks prior to information sessions to increase reach and lift the digital campaign.
Increased info sessions
attendance and year-to-year enrollment
Content strategies for a healthier brand identity.
Find new content opportunities for narrative storytelling that help position UConn Health as a thought leader and continue to drive a deep understanding of brand awareness.
Explored all mediums to develop an integrated content campaign allowing for UConn Health representation outside of traditional media purchases.
“Power of Possible,” 2-year campaign included:
increase in consumer recall of UConn Health