CHALLENGE

Increase enrollment for UConn’s MBA Programs and drive information session attendance.

STRATEGY

Launch a digital campaign to efficiently target niche audiences for each MBA program. B2B IP targeting focused on specific industries, company sizes and job titles to individuals who have a bachelor’s degree but not a master’s degree.

We also layered in behavioral targeting for optimal impact. Radio and digital outdoor billboards were activated two weeks prior to information sessions to increase reach and lift the digital campaign.

CHALLENGE

Find new content opportunities for narrative storytelling that help position UConn Health as a thought leader and continue to drive a deep understanding of brand awareness.

STRATEGY

Explored all mediums to develop an integrated content campaign allowing for UConn Health representation outside of traditional media purchases.

“Power of Possible,” 2-year campaign included:

• Segments
• Interviews
• Editorial
• Vignettes
• Sponsorships