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BLOCK ISLAND EXPRESS
They didn’t need a bigger boat. They needed a better media mix.
CHALLENGE
Increase ridership, especially on weekdays.
STRATEGY
We developed a targeted, integrated, omni-channel media plan that included the right mix of traditional and digital media.
We expanded exposure through value-added promotion, and cross promoted with a marquis client.
RESULTS
4.55%
increase in ridership, including incremental traffic on weekdays and from expansion markets
33%
increased in exposure
