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CT LOTTERY
‘Tis the season for better results.
CHALLENGE
Drive holiday ticket sales and increase engagement with non-players and lapsed players while still appealing to current players. Increase visitation and traffic to holiday landing page.
STRATEGY
Developed a comprehensive digital media strategy that consisted of video, display, social, rich media and streaming audio utilizing various targeting tactics such as geo, keyword contextual, search re-targeting, predictive and behavioral targeting.
RESULTS
446,000
video views on campaign landing page
3 min 40 seconds
time spent on landing page!
50%
greater than average sell through rate on $5 Holiday ticket
SET A RECORD
for most scratch tickets sold in a single day
