‘Tis the season for better results.
Drive holiday ticket sales and increase engagement with non-players and lapsed players while still appealing to current players. Increase visitation and traffic to holiday landing page.
Developed a comprehensive digital media strategy that consisted of video, display, social, rich media and streaming audio utilizing various targeting tactics such as geo, keyword contextual, search re-targeting, predictive and behavioral targeting.
video views on campaign landing page
3 min 40 seconds
time spent on landing page!
greater than average sell through rate on $5 Holiday ticket
SET A RECORD
for most scratch tickets sold in a single day