INTELLIGENT MEDIA PLANNING. MEDIA BUYING. ANALYTICS & RESEARCH

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CT LOTTERY

‘Tis the season for better results.

CHALLENGE

Drive holiday ticket sales and increase engagement with non-players and lapsed players while still appealing to current players. Increase visitation and traffic to holiday landing page.

STRATEGY

Developed a comprehensive digital media strategy that consisted of video, display, social, rich media and streaming audio utilizing various targeting tactics such as geo, keyword contextual, search re-targeting, predictive and behavioral targeting.

RESULTS

446,000
video views on campaign landing page

3 min 40 seconds
time spent on landing page!

50%
greater than average sell through rate on $5 Holiday ticket

SET A RECORD
for most scratch tickets sold in a single day

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