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CENTRAL REGIONAL TOURISM DISTRICT
More visits. More revenue. More happy returns.
CHALLENGE
Increase visitation and traffic to the website and generate revenue from visitors to the state.
STRATEGY
Developed a multi-tactic digital campaign that included geo-fencing, keyword contextual targeting, search retargeting, site retargeting, and the creation of a premium whitelist targeting specific travel sites.
RESULTS
500,000 MORE
tourists visited
$701,000
additional tax revenues generated by tourists
$7 million
incremental tourism sales
7.8x
ROI tax revenue per cost of the campaign
