INTELLIGENT MEDIA PLANNING. MEDIA BUYING. ANALYTICS & RESEARCH

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CENTRAL REGIONAL TOURISM DISTRICT

More visits. More revenue. More happy returns.

CHALLENGE

Increase visitation and traffic to the website and generate revenue from visitors to the state.

STRATEGY

Developed a multi-tactic digital campaign that included geo-fencing, keyword contextual targeting, search retargeting, site retargeting, and the creation of a premium whitelist targeting specific travel sites.

RESULTS

500,000 MORE
tourists visited

$701,000
additional tax revenues generated by tourists

$7 million
incremental tourism sales

7.8x
ROI tax revenue per cost of the campaign

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