MINTO COMMUNITIES

A homegrown media partnership.

CHALLENGE

Increase leads and drive sales of homes.

STRATEGY

Partnering with the client’s marketing agency helped us gain insights into audience behavior. That research informed our lead generation strategy, including an in-depth analysis of Minto’s media placements using lead reports, buyer analyses and a big data look-alike analysis to best determine the target demographic for each community. We recommended acquiring new leads through channels based on profiles of strong performing mediums, strategic placements and negotiated for more value to maximize results.

RESULTS

26%
increase in leads
from 2018-2019