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PLANNING YOUR MEDIA BUY AND PLACEMENT
Do more with more.
MORE KNOWLEDGE
We know the industry. We understand its trends—what works and what doesn’t. It’s this knowledge that helps us develop better media plans. Couple that with unique analysis and state of the art tactics and relationships with proven media partners, and we’re able to continuously optimize your campaign as the industry evolves.
In other words, we’ll make sure your advertising is seen by the right audience, at the right time, on the right platform.
MORE VALUE
We dive deep into understanding our clients’ business and remain invested in their success.
Our experienced negotiators consistently deliver added exposure that extends budgets and schedules, giving clients more for their money. And we never stop negotiating for more.
Even as the market changes, we uncover unique media opportunities by staying focused on the target audience through the right media mix.
MORE INSIGHTS
In-house research and analytic tools? We’ve got them. That means no outside parties manipulating the data. Our team is armed with the latest software to stay up-to-date and create a more informed media plan without bias. We compare qualitative and quantitative data across all mediums, enabling our media buying team to choose optimal media placements for our clients.
DIGITAL
Digital Audience Curation/Targeting
- 1st Party Data
- 3rd Party Data
- Customer Relationship Management (CRM) Lists
- Retargeting: Keyword, Contextual, Site, IP
- Geo-Fencing
- Connected TV
- Streaming Audio
- Paid Social
- Paid Search
- Private Market Places (PMP)
- Look Alike Modeling
- Native
- Site Conquesting
- Email Newsletters
Inventory
- Programmatic
- In-App, In-Browser, Connected TV
- Site Direct
Measuring Results Attribution
- Insights
- Online Actions: form fills, purchases, sign up for more
- Offline Actions: in-store visits, geo-lift
Ad Verification
- Moat
- IAS
- DoubleVerify
PRINT
These tools provide Makiaris with an array of information for the consumer and B2B market and allow us to select the publisher with the highest penetration, eliminating wasteful spend.
Audit Bureau of Circulation
Business Publication Audit
SRDS
Makiaris Custom Circulation Analysis
RADIO
Nielsen Audio Ratings allow us to negotiate radio buys from a position of knowledge without relying on numbers provided by a station.
Prime Lingo-Scarborough survey data allows us to identify opportunities and market trends by identifying local consumer behaviors.
SQAD Media Costs
OUTDOOR
Geopath Insights Suite
Spotlight Programmatic OOH Platform
TELEVISION
Nielsen Television Ratings allow us to negotiate TV buys from a position of knowledge, without relying on numbers provided by a station.
Nielsen Overnight Ratings
Nielsen Metro A&B Ratings
Prime Lingo-Scarborough survey data allows us to identify opportunities and market trends by identifying local consumer behaviors.
SQAD Media Costs
Kantar Media Research provides competitive market information to help guide our clients’ marketing decisions.